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Generating Publicity

Generating Publicity When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products

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Adding Video AND Audio To Your Website

Adding Video AND Audio To Your Website More and more online businesses and internet marketers are recognizing the tremendous benefits and responsiveness that multimedia generates when used as an advertising medium and marketing strategy. For those that utilize multimedia effectively, significant increases in buy rates, conversion rates and subscription rates have been experienced and all

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Multimedia Advertising: Some Recommendations To Improve Effectiveness And Visitor Responsiveness.

Multimedia Advertising: Some Recommendations To Improve Effectiveness And Visitor Responsiveness. More and more online businesses and internet marketers are recognizing the tremendous benefits and responsiveness that multimedia generates when used as an advertising medium and marketing strategy. For those that utilize multimedia effectively, significant increases in buy rates, conversion rates and subscription rates have been

Multimedia Advertising: Some Recommendations To Improve Effectiveness And Visitor Responsiveness. Read More »