Public Relations Versus “Consumer Generated Media” From Bloggers With the rise of Blogs across the U.S., a new type of information dissemination has grown to mammoth proportions—consumer generated media produced by blogs. Pew Internet & American Life study reports that 7% of the 120 million U.S. adults who use the internet say they have created […]
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The negative impact of the weight loss obsession The media has pushed upon the general public that the thinner you are, the more attractive you are. All manner of media outlets have given people the impression that being larger than a size 0 is a bad thing because it makes you fat, even though realistically,
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Overcoming Media Sensationalism: Finding Calm In A World Of Irrational Fears The media and the modern world both seem to be incredibly adept at inspiring fear and anxiety in people. Between reports of possible terrorist threats to the mundane possibility that your food could carry several bacterial infections, it can be very hard to find
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Social Media – A Family Connection Social media is a perfect vehicle for connections between family and friends. While it has many marketing opportunities there is a more personal side to social media worth exploring. For instance, families used to connect only through the occasional letter that may be passed around from one family member
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Playstation 3, Your All-In-One Media and Gaming Center Most people who buy gaming consoles today are really just looking for one thing, playing games. Sure we know that consoles have done plenty of stuff besides playing games for a long time (DVDs, music, etc…) but when it comes down to it, you don’t really think
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Understanding the Different Methods of Offline Promotion No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business. The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you
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The Balance of Lives George Bush is ready to spend .5 billion dollars to protect the US from a disease that currently poses no danger and has so far killed no Americans, and only 62 people worldwide. Meanwhile, Bill Gates, much maligned by the media and internet geeks, is spending over 8 million in research
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How does Allergic Rhinitis related to Otitis Media with Effusion (OME) Otitis media is an inflammation that occurs in the middle ear. Middle ear space contains fluid that could be easily infected and the infected middle ear is called otitis media with effusion. The cause of the chronic OME (otitis media with effusion) for most
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Change Your Tone The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically
Press Kits A press kit is a type of material that allows a business or a person to get access to media attention. It can be for a non profit organization, a business where someone is making money, and even for political parties. Having a press kit allows this process to be less time consuming