Why News Releases Fail

Why News Releases Fail Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and email. […]

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Advertising: Relationships vs Business Decisions

Advertising: Relationships vs Business Decisions Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships

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Social Media Etiquette

Social Media Etiquette Social media sites understand they are going to be used as a marketing tool. They are designed to accommodate marketing. Some users may bemoan the notion that a social media site has to be subjected to blatant marketing tactics and I do admit they can be annoying, yet it is this format

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