Media

Press Kits

Press Kits A press kit is a type of material that allows a business or a person to get access to media attention. It can be for a non profit organization, a business where someone is making money, and even for political parties. Having a press kit allows this process to be less time consuming

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Public Relations Versus “Consumer Generated Media” From Bloggers

Public Relations Versus “Consumer Generated Media” From Bloggers With the rise of Blogs across the U.S., a new type of information dissemination has grown to mammoth proportions—consumer generated media produced by blogs. Pew Internet & American Life study reports that 7% of the 120 million U.S. adults who use the internet say they have created

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Overcoming Media Sensationalism: Finding Calm In A World Of Irrational Fears

Overcoming Media Sensationalism: Finding Calm In A World Of Irrational Fears The media and the modern world both seem to be incredibly adept at inspiring fear and anxiety in people. Between reports of possible terrorist threats to the mundane possibility that your food could carry several bacterial infections, it can be very hard to find

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Understanding the Different Methods of Offline Promotion

Understanding the Different Methods of Offline Promotion No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business. The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you

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The Balance of Lives

The Balance of Lives George Bush is ready to spend .5 billion dollars to protect the US from a disease that currently poses no danger and has so far killed no Americans, and only 62 people worldwide. Meanwhile, Bill Gates, much maligned by the media and internet geeks, is spending over 8 million in research

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