Media

The Balance of Lives

The Balance of Lives George Bush is ready to spend .5 billion dollars to protect the US from a disease that currently poses no danger and has so far killed no Americans, and only 62 people worldwide. Meanwhile, Bill Gates, much maligned by the media and internet geeks, is spending over 8 million in research […]

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How does Allergic Rhinitis related to Otitis Media with Effusion (OME)

How does Allergic Rhinitis related to Otitis Media with Effusion (OME) Otitis media is an inflammation that occurs in the middle ear. Middle ear space contains fluid that could be easily infected and the infected middle ear is called otitis media with effusion. The cause of the chronic OME (otitis media with effusion) for most

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Change Your Tone

Change Your Tone The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically

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Press Kits

Press Kits A press kit is a type of material that allows a business or a person to get access to media attention. It can be for a non profit organization, a business where someone is making money, and even for political parties. Having a press kit allows this process to be less time consuming

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Using the Media Effectively

Using the Media Effectively The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximize

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News and the Internet

News and the Internet The use of online news sites have been extremely popular in the way the average internet user is able to keep up with the news on the internet, without the hassle of having to buy a newspaper, turn on the television, or the radio. It is perhaps the most convenient way

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Sample Press Kits

Sample Press Kits Press kits don’t have to be difficult or expensive to put together. They are a very effective tool that will allow you to get your information out there to various sources of media. They will also help you to make sure you have all the components necessary. Most media locations won’t take

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Effective Offline Promotion

Effective Offline Promotion Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website. Reasons, why you should take offline promotion of your website seriously include: Internet is increasingly becoming a part of our

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