Media

Corporate Branding – Don’t Forget Your CDs!

Corporate Branding – Don’t Forget Your CDs! Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations …

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Relationship Management: Knowing and Communicating with Your Key Publics

Relationship Management: Knowing and Communicating with Your Key Publics Many organizations actively engage in ‘Issues Management.’ For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations …

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Mobile Marketing Using Social Media For Your Mobile Campaigns

Mobile Marketing – Using Social Media For Your Mobile Campaigns The popularity of hand held devices like mobile phones eventually paved the way to a new marketing strategy and that is what we call mobile marketing. To date, marketers and business owners are seeing great potential, considering the increasing number of mobile phone users around …

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The Increasing Power Of Publicity – and how it can benefit your business.

The Increasing Power Of Publicity – and how it can benefit your business. The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but …

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Role Of Media

Role Of Media The long and strange journey of human civilization has witnessed long series of ups and downs. To reach to the present status a lot of factors have played their contributory role to make it so beautiful and blessed place to live in. Manhas invented a number of marvels with the help of …

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