Sample Press Kits
Press kits don’t have to be difficult or expensive to put together. They are a very effective tool that will allow you to get your information out there to various sources of media. They will also help you to make sure you have all the components necessary. Most media locations won’t take the time to contact you for the relevant pieces that are missing. They will simply toss your press kit aside and go with something they do have all of the information for.
The media is all about offering the public information. It has to be interesting and appealing enough that a large majority of their viewers or readers will be interested in it. If they don’t, they won’t be in business very long themselves. When you are looking for samples of press kits, keep this information in mind. As a reader of the material what is going to interest you? Make sure you have all of the necessary information and that it flows very well. Most sources of media aren’t going to put the time into it to make corrections and word it better for you.
Even though there are plenty of templates out there with sample press kits, avoid the urge to simply follow all of them. This is because most sources of the media have seen them over and over again on any given day. They are looking for fresh material that makes them sit up in their chair and become excited. You can certainly use sample press kits to get some ideas and starting points though.
One of the best places around to find sample press kits is the internet. You can find them for just about any type of contact you want to have. Some of them are very specific such as those for non profit organizations, normal businesses, political groups, individuals, and musicians. Finding the right samples to fit your category is important as well. It will help ensure you have a very good press kit to send to various types of media.
Take your time to really consider what a press kit should have. Look for a way to put a unique twist on the information you are providing. You need to get the media and the readers excited about you and what you have to offer. This will definitely create a buzz and get you recognized out there.