Management

Content Management Overview

Content Management Overview The term content management, or CM, is used to describe the overall process that all media material goes through, during the course of its lifetime. The term is used to describe this process as it pertains to all forms of media including text; photographic materials, whether still pictures, slides, or moving film; […]

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Relationship Management: Knowing and Communicating with Your Key Publics

´╗┐Relationship Management: Knowing and Communicating with Your Key Publics Many organizations actively engage in ‘Issues Management.’ For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations

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