Publicity

Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity

Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your […]

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Generating Publicity

Generating Publicity When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products

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The Increasing Power Of Publicity – and how it can benefit your business.

The Increasing Power Of Publicity – and how it can benefit your business. The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but

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