Using Loyalty Programs To Boost Mobile Marketing Success

Using Loyalty Programs To Boost Mobile Marketing Success

Did you know that when creating advertisements for mobile devices, you need to ensure that it matches browser compatibility standards of multiple types, as opposed to the only one or two that you would consider for computer based content? If this interest you, then you will enjoy the rest of the mobile marketing advice that is provided below.

Use a Multimedia Messaging Service to deliver your message to your customers. Multimedia Messaging Service messages are now reaching over 5 billion consumers a month, comparing with the SMS text messaging service that reaches 5 billion consumers a day. Makes investing in MMS messaging a worthwhile option for any mobile marketer.

If you are using mobile marketing in your advertising, you need to make it easy for someone to opt out or unsubscribe. Sometimes, your customers will go overboard with adding companies to their messaging options and end up receiving hundreds a day. So make your’s easy to unsubscribe from and it will make a good impression on your customers.

Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!

Remember that text messaging should really be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.

Never copy someone else’s mobile strategy. Just because they may be doing well does not mean it is the right method for you. Customers like innovation, and if you are sending out similar messages or styles as your competitor, they may not be interested in making a change to you.

Keep mobile marketing to regular business hours or your customers will think their receiving spam mail. Marketing customers at inconvenient times will cause them to delete the message and ignore future emails. Unless it’s vital for a specific target audience send your emails at normal business hours.

Be sure that you understand that a mobile site is not just a scaled-down version of your business, but it’s actually a summarized version. Many mobile marketers make the mistake of attempting to scale down their entire business and ultimately end up losing customers. You do not need to create two separate businesses here.

Integrate all of your social platforms with any location-based accounts that you have. Connect your website, blog, Twitter and Facebook URLs with your location-based pages as soon as possible. All platforms, including your mobile-marketing one, should have a consistent representation of your brand, or you risk confusing your customer base.

To summarize, you are obviously interested in learning all that you can regarding mobile marketing. Hopefully you found this article helpful. If so, use this great resource as a way to build up this marketing segment because not only do you care about your company, but you care about taking care of your customers.